In the 2024 Olympics, the world witnessed an unforgettable moment when Stephen Nedoroscik, affectionately dubbed the “Pommel Horse Guy,” captured hearts across the globe. With a known diagnosis of strabismus, Nedoroscik is often seen wearing glasses prescribed to help with his condition. But during his performance on the pommel horse, he had what many have called a “Clark Kent” moment—removing his glasses before flawlessly executing a routine that secured a historic medal for the U.S. Men’s Gymnastics Team. This moment, filled with charm and determination, not only lit up the internet, but also served as a powerful reminder of how thoughtful preparation and execution can lead to extraordinary results.
Some would say there were many factors against Nedoroscik medaling—his competitors had more challenging routines, pommel horse is a niche specialty that even the strongest all-around gymnasts struggle with, and the U.S. Men’s Gymnastics Team has faced historic challenges since 1984. However, his well-choreographed routine and consistent execution led to his victory for his country. Community banks and credit unions can take note of Nedoroscik’s win. These financial institutions can harness their strengths to compete against the financial giants of the industry with well-planned communications and consistent execution.
Strategy is essential to success. Banks and credit unions have a wealth of financial data for each of their accountholders.This allows them to go deep in understanding their customers or members’ needs. These needs change over time. By leveraging this data and doing so regularly with fresh rather than dated data, FIs can create meaningful and personalized communications that resonate deeply with their customers and help them along their individual financial journeys. This approach allows them to build stronger relationships and stand out in a crowded market.
Creativity also plays a crucial role. Nedoroscik’s routine wasn’t the most complex, but it was unique, well-executed, and memorable. Community banks and credit unions can adopt this mindset by being creative with their ads, tailoring them to reflect the niche needs and interests of their audience. By doing so, they can use this strength to create powerful connections that larger institutions, often focused on broad-reaching strategies, often overlook.
And, as the saying goes, consistency is key. Consistent communication across every touchpoint is another deciding factor in winning over customers. Just as Nedoroscik maintained his focus and consistency throughout his performance, financial institutions must ensure that their messaging remains cohesive and relevant across all platforms. Whether it’s through email campaigns, social media, in-app interactions, or branch check ins, consistency builds trust and strengthens the customer relationship. Consistency is also a factor of time. Communications must remain consistent over time for the messages to be absorbed. Fluctuating messaging rarely resonates.
DeepTarget's patented software adds the power of analytics and data-driven campaigns to your team, giving community financial institutions an edge over large multi-banking companies that often rely on mass marketing strategies to address their broad reach. Financial institutions that deploy our solutions have the advantage of automating the use of data and AI insights at scale. This leads to personalized communications to individual accountholders thus strengthening relationships and serving their financial needs more effectively than ever before. We close the loop with in depth analytics and reports to achieve and manage success through metrics, eliminating intuition and guesswork from marketing.
DeepTarget has a team of seasoned professionals who harness the transformative power of AI through a patented Digital Experience Platform (DXP) and Growth as aService™/GRaaS™ managed services approach that sets hundreds of community banks and credit unions on the path to success. Combined, these take the guesswork out of personalized communications, providing automated and scalable solutions that empower financial institutions of all sizes to strategically compete with top financial brands.
Is your FI ready to step on to the podium? Create championing communications with DeepTarget, your competitive advantage.
