Best In-Market Categorization

With over 200 tags per user, FinGoal provides a deeper understanding of consumer transactions enabling more precise communication and higher engagement. FinGoal analyzes transactions to learn more about their current financial needs and how best to support them.

How Personas are Made

FinGoal enriches transaction data with categorization, tagging and location information that helps to paint a detailed picture of a user's spending. The assigned tags come together to create a comprehensive profile about the user.

How it works – Fully Automated

• FI Uploads Data – Financial institutions (FIs) securely uploads 90 days of transaction data on a regular cadence.
• DeepTarget Anonymizes & Sends – Data is anonymized and securely transferred to FinGoal.
• FinGoal Processes & Tags – Transactions are categorized into user tags for deeper insights.
• Audiences Are Built – DeepTarget creates unique, AI-driven audiences and loads them into pre-configured FinGoal campaigns.
• Continuous Updates – Daily data refreshes ensure audiences stay relevant and up-to-date.
• Results Tracked – DeepTarget’s reports showcase conversions and campaign success!