Email is one of the most effective yet often overlooked communication tools for banks and credit unions. Not every account holder is a regular user of digital banking. Fewer still are inclined to visit a branch in person. So, how do you reach and connect with every one of them? In an increasingly digital world, old-fashioned email has become a vital channel of communication. However, our old-fashioned email needs fresh coats of primer and paint to successfully connect with account holders on a personal level. Its ability to deliver highly targeted, personalized messaging affordably makes it a cornerstone for driving engagement, growth, and loyalty.
Sadly, few financial institutions take advantage of this hardy channel with their wealth of accountholder data to engage effectively. DeepTarget experts dive into three reasons that 2025 is the year to turn every inbox into a goldmine of engagement.
The Ubiquity of Email
Email remains essential as a communication tool in the digital age for various reasons including its speed, reliability, affordability, increased security and familiarity. Is it any wonder then that each day, an astounding 347 billion emails are sent worldwide underscoring its unparalleled reach? Financial institutions have the unique opportunity to leverage this highly utilized platform to deliver meaningful messages directly to their account holders’ inboxes. With the average individual checking their email multiple times daily, email marketing provides a direct and immediate line of communication that few other channels can rival. The key to the effectiveness of email is when the content is necessary or relevant for the recipient.
Maximize Impact,Minimize Spend
Email marketing consistently delivers superior ROI for financial institutions compared to traditional channels like direct mail or print advertising. A single well-crafted campaign can reach millions of account holders instantly, with minimal incremental cost per recipient. This scalability means financial institutions can segment and personalize messages extensively--sending tailored investment opportunities to high-net-worth clients while simultaneously promoting first-time homebuyer programs to younger customers--all within the same campaign infrastructure. The shift from physical mailers to email for regular promotions typically results in significant cost saving while enabling higher engagement rates through personalization. This powerful combination of minimal overhead, instant delivery, and precision targeting makes email marketing not just a cost-saving tool, but a revenue-generating engine for forward-thing financial institutions.
Beyond Personalization
While adding a name to an email subject line is a nice touch, today’s consumers expect much more from their financial institutions. Thanks to advancements in AI, banks and credit unions can now craft hyper-tailored messages that address individual account holders’ specific financial needs and goals. This is not new news. In fact, AI has been all over the news for months now and clearly financial institutions, in addition to virtually every other industry, have been listening and trying to understand its impact on their work and business.
By analyzing raw consumer data, the power of AI can enable institutions to move beyond simple personalization to deliver relevant and timely messaging that will resonate. Whether it’s recommending specific financial products, offering budgeting tips pertinent to an account holder’s season of life, or highlighting relevant services, tailored communication creates deeper relationships and fosters trust.
All of this sounds wonderful. But how does a financial institution get started and keep it going?
Solving the Challenges of Mundane Email Marketing
Leveraging its patented Digital Experience Platform (DXP), DeepTarget sought to meet the challenges faced by financial institutions to effectively and successfully use this ubiquitous communication channel to engage their account holders. The primary challenges they sought to address include:
- How to leverage AI and data to increase relevance of messages
- How to craft multiple campaigns that were hyper personalized and have them implemented at scale
- Individual account holders have unique needs-how to design campaigns that are impactful for all
- Marketing resources are limited and overwhelmed; throwing more technology at them is not going to ease their pain-it's more to learn and more to do with already over-burdened resources
- The success of campaigns is rarely understood beyond who opened, who clicked, and who unsubscribed. Success means who opened new accounts, and what new loan or deposits balances were generated?
To this end, DeepTarget is pleased to unveil AImail™, a groundbreaking and fully managed service to reignite accountholder relationships engineered for results-based AI and data driven email marketing campaigns. What sets AImail™ apart and supercharges FI growth is its combining of AI-powered precision with expert email marketing services to work on behalf of the financial institution to design, develop, execute and monitor campaigns on an ongoing basis.
Here’s what AImail™ offers:
- AI-Driven Personalization: Harness the power of AI to create personalized and targeted email campaigns at scale.
- Expert Marketing Services: Let our team of skilled marketers manage the entire lifecycle of your email campaigns, freeing you to serve your accountholders in all other ways.
- Measurable Results: Track performance and improve ROI with performance analytics that go beyond vanity metrics. GrowthGrid™ reports show influenced product conversions, new revenue and account balances generated with these campaigns.
AImail™ has been engineered exclusively for financial institutions to enable them to transform email from a basic communication channel into a strategic revenue engine. By combining AI-powered personalization with expert managed services, it directly addresses the core challenges that have historically limited email marketing success: resource constraints, personalization at scale, and measurable business impact.
Financial institutions can now deliver hyper-personalized campaigns without burdening their marketing teams, while gaining clear visibility into concrete business outcomes like new account openings and balance growth. With DeepTarget's AImail™, your institution can move beyond simple engagement metrics to drive meaningful account holder relationships and measurable revenue growth. This revolutionary approach ensures every email campaign not only reaches the right account holder with the right message, but also delivers quantifiable results that directly impact your bottom line.
