DeepTarget’s mission is to continually innovate and extend its distinctive digital marketing technology with the ability to turn knowledge about individuals into deep marketing insight, thereby driving a substantial increase in relevance, effectiveness and returns on any marketing or customer communication.
The company’s focus is on marketing software that utilizes data mining and business intelligence in order to deliver targeted communications across digital media. The core software solution DeepTarget has been engineered over a period of more than five years with a focus on utilizing valuable customer information to easily provide targeted and personalized offers to individuals using online and other media.
The goal of DeepTarget solutions is to help businesses effectively and affordably connect to their customers with personalized and targeted marketing. These solutions support companies in utilizing technology to develop comprehensive targeted marketing strategies that deliver tangible bottom-line results.
— Chris Doner, CEO, Access Softek
January 24, 2018
With over 100 new customer contracts in 2017 plus notable new and expanded partnerships
Madison, AL – January 24, 2018 ─ FinTech company DeepTarget Inc. today announced their 2017 wrap-up results which showed strong momentum and growth setting the stage for a robust 2018. The year culminated with over one hundred new customer contracts as well as five new partnerships. The Company announced the following metrics today to showcase the significant adoption of their customer engagement and cross-selling platform:
“We increased our investment on all fronts, including R&D, sales and marketing. This has certainly paid off and we are gratified by the response, broad acceptance and adoption we have been receiving from our customers, partners and the market. We provide an effective yet economical option for relevant, personalized and intelligently targeted content delivered seamlessly through multiple digital channels to our FI banking customers. We are thrilled with the positive results of 2017 and look forward to an exciting 2018 with expanded partnerships and growth in market share,” said Jill Homan, President, DeepTarget, “We design our software for easy integration and rapid implementation and look forward to growing our FinTech partnerships in order to reach more financial institutions. Our ultimate aim is to provide unprecedented results for our partners and clients in the form of increased leads and revenue driven by a much higher level of digital customer engagement.”
According to the EY FinTech Adoption Index which provided insight into the adoption of FinTech around the world in 2017, 64% of FinTech users prefer using digital channels to manage all aspects of their life, compared with only 38% non-users. Findings from this study show that FinTech firms have reached a tipping point and are poised for mainstream adoption across the markets surveyed. Consumers are increasingly expecting a seamless and personalized user experience and are drawn to FinTech services that are simpler, more convenient, more transparent and more readily personalized. The adoption of technology in general has had a ripple effect across the Financial Services industry (as in others) as consumers expect these characteristics regardless of the services they are exploring.
DeepTarget results for 2017 demonstrate that this Company is on the right track, working with industry leading technology and service providers to enable targeted, personalized marketing within digital banking solutions. Banks and credit unions use this intelligent communication and cross-selling platform for customer acquisition, deeper customer engagement and revenue growth. Proven in the industry to deliver measurable results, this powerful enabling platform seamlessly delivers relevant, highly targeted and personalized content through multiple digital channels.
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September 26, 2017
DeepTarget to showcase automated and intelligent targeting in their digital marketing solutions for Online and Mobile banking at partner conference
Madison, AL – August 25, 2017 ─ With more than 260 DeepTarget digital marketing solutions in use by U.S. credit unions and banks, DeepTarget will attend the San Diego Symitar Educational Conference (SEC) and TechConnect on August 28-31 to present intelligent, digital marketing solutions. In addition, DeepTarget will use this forum to launch their Digital Marketing Health Check which will be offered free for a limited time and to conference attendees. This health check will involve some easy steps for financial institutions to get an assessment by experts of their digital marketing strategies and practices, along with insights and recommendations on how to enhance their tactics and results. According to recent industry reports, 64% saw benefits from digital marketing within the first six months of implementation. DeepTarget’s Digital Marketing Health Check will provide tangible data, benchmarks, and recommendations to prove how well the current marketing strategy of a financial institution is performing in today’s digital landscape. Traditional marketing and “business as usual” no longer yields required results and this health check can pinpoint areas to improve so that a financial institution is indeed well placed in the 21st century. The Digital Marketing Health Check website will be launched to coincide with the opening of the SEC TechConnect conference on August 28.
In addition, DeepTarget will showcase their comprehensive marketing platform at SEC TechConnect 2017 in support of accelerated cross-selling leading to increased revenue, and stronger customer loyalty for financial institutions. Across all industries, the adoption of marketing automation is growing at a rapid pace as realization of positive ROI spreads. On average, 51% of companies are using some form of marketing automation although levels of sophistication vary. DeepTarget provides valuable business analytics and intelligent segmentation, making multi-channel marketing a reality for financial institutions across the country.
According to CMO.com, targeted advertisements are on average almost twice as effective as non-targeted ads. Further, a retargeted display ad will encourage 1000% more people to search for a product. In addition, Asked whether they would rather see online ads for random products and services or ads directed toward their interests, 40.5 percent of respondents to a new survey chose the latter (targeted ads), while another 27.6 percent were content to see both. Meanwhile, an impressive 60 percent of Millennials say they would willingly share their data for tailored promotions. Not adopting digital marketing strategies or marketing automation is not an option for financial institutions anymore.
DeepTarget’s digital marketing platform is tailored specifically for financial institutions, making digital marketing easy to adopt and allowing meaningful, consistent, and targeted messaging across many platforms – online banking, mobile banking, web and email. With rules-based data-driven targeting, DeepTarget automation variables include name, age, gender, location, credit rating, financial info; loans, CDs, and more to generate unique, targeted and personalized offers to members based on their characteristics and needs. Based on easily available analytics that are a key benefit of DeepTarget’s platform, outcomes show that utilizing targeted offers dramatically increases the relevance of each offer and results in more click-throughs, leads and sales transactions for financial institutions. DeepTarget serves offers that range across a credit union’s entire spectrum of products and services, thereby accelerating opportunities to cross sell, up sell, educate and engage with all generations of members.
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About Symitar Educational Conference (SEC)
Symitar, a division of Jack Henry & Associates (NASDAQ: JKHY), is the recognized leader in core data processing and ancillary technology solutions for U.S. credit unions. Symitar also offers a wide range of supplementary technology products and services, some directly from Symitar, some from ProfitStars® (another JHA division), and some through carefully selected business partners. The annual Symitar Educational Conference (SEC) offers interactive educational sessions, training classes, roundtable discussions, and product demonstrations, and TechConnect where you can experience firsthand the solutions provided by Symitar, our strategic partners, and select solutions providers. Visit the Symitar website here.
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JUNE 12, 2017
Presentation provides insights on targeting within mobile banking to generate outstanding results.
Madison, AL, June 12, 2017 — According to a report from the Federal Reserve, 87% of American adults use a smart phone, and more than half of them conduct their banking via their phones. Their mobile device of choice has become an indispensable marketing channel, one that financial institutions cannot simply ignore but instead must not just embrace but excel at using it.
Representing FinTech digital marketing company DeepTarget, its President Jill Homan and Judith Shaver, VP of Channel Development and Sales, will be providing insights that lead to maximizing targeted marketing and advertising results in mobile banking when they speak at MEA Financial’s 5th Annual Mobile Conference which is being held in Kansas City, Missouri from June 13 to 15, 2017.
“Banks and credit unions will see a 300% to 400% improvement in converted responses when they use targeted, data-based advertising compared to non-targeted ads,” Homan said. “This is especially impactful as there has never been such a time as now when mobile marketing in the financial services industry is having such a huge impact on the customer satisfaction and revenue performance of financial institutions of all sizes.”
Through actual, realized metrics, Shaver noted some of the outstanding successes banks and credit unions have achieved with intelligently targeted, personalized mobile advertising. “As an example, within a short 30 day period one DeepTarget customer whose campaign targeted 13,580 mobile banking users, generated over 2,200 qualified leads that resulted in 266 new sales transactions,” she said. “These kind of eye-opening results are the strong benefits you can expect when you use your customer information intelligently and appropriately to send the right message to the right audience at just the right time.”
The DeepTarget-MEA Financial mobile integrated solutions are offered to customers of MEA Financial through their reseller partnership and will be showcased at the annual conference this week. DeepTarget Mobile is available for demonstration and purchase by customers of MEA Financial by contacting MEA at info@meafinancial.com.
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MAY 22, 2017
DeepTarget to present their digital marketing solutions for Online and Mobile banking at partner conference
Madison, AL – May 22, 2017 ─ Credit Union marketing teams face three major challenges: capturing audience attention, inspiring customer loyalty, and dealing with extensive regulation compliance. During a presentation by DeepTarget’s Robert Stanfield at MDT Connect 2017, attendees will gain insight into proven strategies to address these issues and get positive results.
“That last challenge puts a burden on the first two,” Stanfield explained. “Complying with extensive regulation too often consumes a credit union’s efforts with mounds of documentation, leaving few resources for marketing. Highly successful marketing campaigns must be targeted, personalized, and automated. DeepTarget has proven to be able to provide a powerful platform that eases the way for marketing professionals to conceive and execute digital marketing campaigns to get great results.”
During his presentation at MDT Connect 2017 that will occur on Tuesday, May 23 at 3 p.m., Stanfield will review the many changes that marketing for credit unions has undergone in recent years. In addition, there are several transformative changes that still need to be undertaken in order to deliver outcomes that can be measured and marketing programs that do, in fact, generate significant bottom-line results. At the heart of this, is the growing influence of millennials and how they approach banking.
“Millennials out spend all other generations, and they’re not visiting branches,” Stanfield said. “Today, they are driving all generations to a new ‘expected’ way of engagement.”
JD Power reports that:
About Member Driven Technologies (MDT)
MDT is a Credit Union Service Organization (CUSO) with a unique, hybrid business model that gives credit unions the ability to create the best experience possible for their members. MDT hosts and deploys the industry-leading Symitar Episys core processing platform, as well as offering dozens of other best-of-breed products and services that allow credit unions to round out their service offerings and compete with other financial institutions, no matter their size. We focus on the technology so credit unions can focus on serving their members. MDT currently serves clients in 28 states, performing the processing for over 1.8 Million members with combined assets of $19.6 Billion. Larry Nichols serves as President/CEO. Visit the MDT website here.
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JULY 14, 2016
Company Delivers Record New Bookings For DeepTarget OLB And Mobile During The Month Of June 2016
Madison, AL, July 14, 2016 – DeepTarget Inc. today announced several updates including strengthening of partnerships, a new product release, new contracts and customers, plus an update on the leadership and operations team. Offering enhanced personalization capabilities, rule-based customer segmentation and targeting, and automated response and tracking tools, DeepTarget Online Banking and Mobile are powered by the same extensive marketing platform used by hundreds of financial institutions for superior targeted communications within online banking, mobile, email, and web marketing solutions.
Partnerships
DeepTarget works closely with its service provider and reseller partners across the country to deploy its innovative digital marketing platform for various online banking and mobile banking solutions. Among its partners are highly respected technology and service providers entrenched in the Financial Services space for several years. These include: Jack Henry and Associates, ShareOne, Member Driven Technologies (MDT), Synergent, Home CU, MEA Financial and Access Softek.
Customers
Over the past few months, DeepTarget signed multiple online banking and mobile customers, culminating the quarter with a record number of contracts and commitments in June alone. The new contracts for DeepTarget OLB and/or DeepTarget Mobile for the second quarter include those with Trademark Federal Credit Union, FinancialEdge Credit Union, Missouri Valley Federal Credit Union, Link Federal Credit Union, Wepawaug-Flagg Federal Credit Union, JM Associates Federal Credit Union, Jefferson Parish Employees Federal Credit Union, Heritage Federal Credit Union, PAHO/WHO Federal Credit Union, Think Mutual Bank, LAFCU, Sky Federal Credit Union, and Chesterfield Federal Credit Union.
Product
As part of its product development objectives, the Company maintains an ongoing list of new product features and enhancements based on new innovations, customer and partner feedback, and Financial Services industry digital marketing needs. The Q2 2016 product updates to DeepTarget were released on June 30. Included were new features and enhancements in support of performance and analytics. For example, you can now see the comparison of campaigns across the online banking and mobile channels to determine whether you are gaining more impressions/views and/or clicks for a specific campaign within one channel versus the other. We have also enhanced the ability to automatically update image changes to mobile banners of various densities when the user modifies a single density mobile banner. The product team is now working on features and enhancements for the next release of DeepTarget OLB and Mobile.
Team
Over the last few months, several new team members have joined the Company to support its ongoing growth and business objectives. Today, the leadership, sales, development and customer services team features the following members:
Demonstrations, Pricing, & Availability
DeepTarget for Online Banking (OLB) and Mobile Banking and OmniEngagement Cloud 1 is available for demonstration and purchase by calling DeepTarget, emailing sales@deeptarget.com, or by calling one of our online banking or service provider partners. To learn more about our DeepTarget Partner program, email us sales@deeptarget.com.
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OCTOBER 27, 2012
DeepTarget to promote use of targeted and personalized cross-selling platform
Huntsville, AL, October 15, 2012 – DeepTarget Inc. (www.deeptarget.com) today announced that they will be exhibiting at the Share One 2012 Client Conference to demonstrate their multi-channel e-marketing capabilities for financial institutions. The conference will be held in Memphis, TN on October 21-24. Taking inspiration from the 70s, it promises to focus on “Ch-ch-ch-Changes” that are happening in technology. Thus, it offers a great opportunity for interaction with Share One’s credit union clients from across the country to demonstrate multi-channel e-marketing to cross-sell and communicate with their members. Targeted marketing through modern channels such as online banking, mobile or email can boost a credit union’s top and bottom lines. It is also a key factor in customer retention – an important short and long-term goal for any credit union.
Desi Desiderio, Vice President of Sales, DeepTarget Inc. said “This is not the first time for us here. It will be great to re-connect with our Share One customers, as well as having the opportunity to showcase our software to others. Our partnership with Share One offers their credit union customers easy integration and access to all of DeepTarget’s unique features.”
DeepTarget’s flagship product, DeepTarget OLB, takes advantage of precious digital real estate within online banking for cross-selling and communicating with account holders. It is a secure, hosted online advertising solution built on a one-to-one, multi-channel offer management platform. DeepTarget OLB presents highly targeted and personalized offers to members within various online banking platforms.
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OCTOBER 27, 2012
DeepTarget to promote benefits of targeted and personalized cross-selling platform.
Huntsville, AL, May 1, 2012 -DeepTarget Inc. (www.deeptarget.com) today announced that they will beexhibiting at the Annual Meeting of the Maine Credit Union League, showcasingtheir multi-channel marketing capabilitiesfor financial institutions. The 74th Annual Meeting and Convention of the Maine Credit Union League will be held on May 3-5 in Portland. The theme of the conference is “Focused on the Future“.
Targeted marketing through contemporary channels such as online banking, mobile or email can make a significant difference to the top line and bottom line of a financial institution. Moreover it is a key factor in customer retention – an important short and long-term goal for any organization.
Desi Desiderio, Vice President of Sales, DeepTarget Inc. said “DeepTarget software has a proven ability to turn up the volume of the marketing messages of a financial institution using multiple channels. This conference is a wonderful opportunity to show real-world applications and benefits of targeted marketing to the credit unions from Maine.” He added, “For the several that have already adopted DeepTarget, I look forward to giving them an update on new features and the roadmap of our continuously evolving products.”
DeepTarget’s flagship product, DeepTarget OLB takes advantage of precious digital real estate within online banking for cross-selling and communicating with account holders. It is a secure, hosted online advertising solution built on a one-to-one, multi-channel offer management platform. DeepTarget OLB presents highly targeted and personalized offers to members within various online banking platforms.
DeepTarget Email takes the focus on targeting and personalization into the realm of email marketing. Unique for its rich user experience, particularly in using rules to individually target email recipients with applicable images and messages, DeepTarget Email takes the complexity out of creating personalized, relevant and therefore, highly effective, emails.
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SEPTEMBER 19, 2012
Leader in multi-channel e-Marketing technology for financial institutions poised for growth
Huntsville, AL, September 19, 2012 – DeepTarget Inc. (www.deeptarget.com) today announced that they will be moving their offices effective October 1, 2012. Their new address will be 250 Sun Temple Drive, Madison, Alabama, Suite C.
DeepTarget also unveiled their completely refreshed website. The new design promotes easy navigation and discovery of content related to DeepTarget e-marketing solutions for clients and partners.
Figure 1. New Home Page [Click to Surf]
DeepTarget delivers the right offer to the right person at the right time – with one core and multiple channels such as online banking, mobile or email. The company’s laser focus towards financial institutions has ensured that they deliver the most effective e-marketing solutions in the industry.
Figure 2. New Solutions Page [Click to Surf]
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OCTOBER 27, 2012
DeepTarget to promote benefits of targeted and personalized cross-selling platform
Huntsville, AL, October 10, 2012 – DeepTarget Inc. (www.deeptarget.com)today announced that they will be exhibiting
at the Jack Henry Banking Educational Conference and Technology Showcase (BEC) to demonstrate their multi-channel e-marketing capabilities for financial institutions. The annual conference will be held in Grapevine, Texas on October 16-18. The Technology Showcase presents a perfect place for interaction with Jack Henry’s Banking clients from across the country to demonstrate the tangible returns for banks that use multi-channel marketing to cross-sell and communicate with their customers. Targeted marketing through contemporary channels such as online banking, mobile or email can make a significant difference to the top line and bottom line of a financial institution. Moreover it is a key factor in customer retention – an important short and long-term goal for any organization.
Desi Desiderio, Vice President of Sales, DeepTarget Inc. said “All you have to do is talk to any of our clients – DeepTarget software cranks up the volume of a bank’s marketing communications. It is unique in using multiple digital channels for targeted and personalized messages. This conference gives us a great venue to show its real-world applications and benefits to hundreds of banks.”
DeepTarget’s flagship product, DeepTarget OLB, takes advantage of precious digital real estate within online banking for cross-selling and communicating with account holders. It is a secure, hosted online advertising solution built on a one-to-one, multi-channel offer management platform. DeepTarget OLB presents highly targeted and personalized offers to members within various online banking platforms.
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OCTOBER 27, 2011
Found Its Niche – DeepTarget is gaining momentum with financial institutions across the country.
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OCTOBER 27, 2011
Multi-channel offer platform to be highlighted at the Jack Henry Banking Educational Conference and Technology Expo
Huntsville, AL, October 13, 2011 – DeepTarget Inc. (www.deeptarget.com) today announced that it would be exhibiting at the Jack Henry Banking Educational Conference & Technology Expo in booth number 425, from October 17-20 at the Gaylord Hotel in Nashville, Tennessee. The theme of this year’s expo is “Contagious Ideas Worth Catching”. Jack Henry’s Goal for the 2011 BEC is to provide attendees with a forum to learn more about how Jack Henry Banking’s products and services can help them capitalize on dynamic business opportunities and respond to business challenges. The technology expo will also allow attendees to get up close and personal with the complementary products and services provided by Jack Henry’s business partners and vendors.
As a Jack Henry partner, DeepTarget Inc provides seamless eMarketing solutions and reliable technology that today’s banks need. DeepTarget’s solutions allow banks to communicate to their customers 24/7 in a highly targeted and cost effective way. DeepTarget is intensely focused on digital marketing technology for bank multi-channel campaigns and promotions.
Deep Target’s flagship product, DeepTarget OLB takes advantage of precious digital real estate within online banking for cross-selling and communicating with account holders. It is a secure, hosted online advertising solution built on a one-to-one, multi-channel offer management platform. DeepTarget OLB presents highly targeted and personalized offers to a bank’s customers within various online banking platforms.
Highly measurable, DeepTarget OLB has a proven track record of generating large numbers of new accounts and balances with an exceptionally high software return on investment (ROI).
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OCTOBER 27, 2011
Multi-channel offer platform to be highlighted at Symitar’s Educational Conference and Technology Expo
Huntsville, AL, September 8, 2011 – DeepTarget Inc. (www.deeptarget.com)today announced that it would be exhibiting at the Symitar Educational Conference & Technology Expo in booth number 306, from September 20th to the 22nd at the Manchester Grand Hyatt in San Diego, California. The theme of this year’s expo is “Everywhere, All the Time”. Symitar recognizes that in today’s world, attracting and retaining members requires a consistent, reliable user experience regardless of channel.
As a Symitar partner, DeepTarget Inc provides seamless eMarketing solutions and reliable technology that today’s credit unions need. DeepTarget’s solutions allow credit unions to communicate to their members 24/7 in a highly targeted and cost effective way. DeepTarget is intensely focused on digital marketing technology for credit union multi-channel campaigns and promotions.
DeepTarget’s flagship product, DeepTarget OLB takes advantage of precious digital real estate within online banking for cross-selling and communicating with account holders. It is a secure, hosted online advertising solution built on a one-to-one, multi-channel offer management platform. DeepTarget OLB presents highly targeted and personalized offers to members within various online banking platforms.
Highly measurable, DeepTarget OLB has a proven track record of generating large numbers of new accounts and balances with an exceptionally high software return on investment (ROI).
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OCTOBER 27, 2011
Financial Services Industry Insider Appointed President to Drive Company in Next Phase of Growth
Huntsville, AL, May 24, 2011 – DeepTarget Inc. (www.deeptarget.com) today announced that it had appointed Craig
Capp as President. In this executive leadership role, Craig will be executing a strategy that will take the company through its next phase of growth. Craig brings over twenty years of experience in the Financial Services industry. He previously worked on establishing the financial sector vertical for IMN where he served as VP of the Banking Services group. In this role he had full P& L responsibility while building the sales team, establishing sales and marketing strategies and driving a tenfold increase in banking clients.
“DeepTarget provides seamless integration with online banking applications. But because it was designed from the beginning on a robust offer engine instead of for a single channel or application, DeepTarget has enormous potential to provide customer centric offers and messages that are unified across the many channels used by consumers in banking today. I have been following the Company for a couple of years and am now very excited to join DeepTarget and help take it further forward,” he said.
Prior to IMN, Craig worked for Raddon Financial Group as VP of Strategic Solutions. He led the sales and business development for software, analytics, research and consulting products. He developed and managed the team of sales executives and was the key force behind driving the company’s record sales and growth in 2008. As a former banker, Craig has been a frequent speaker at industry conferences.
“Craig’s background and experience will be a key factor in increasing our growth and reach in the Financial Services industry. I welcome him to DeepTarget and look forward to working closely with him in developing our growth strategies. He comes with intimate knowledge of financial institutions and the banking market. In addition, his leadership skills in alliance and business development as well as market strategy will add significantly to our company at this important stage of its growth,” said Preetha Pulusani, CEO of DeepTarget Inc.
DeepTarget Solutions comprise the following multi-channel targeted marketing technology products:
DeepTarget’s flagship product, DeepTarget OLB takes advantage of precious digital real estate within online banking for cross-selling and communicating with account holders. It is a secure, hosted, targeted online display ad solution that presents personalized offers to members within various online banking platforms. It is ideal for marketing professionals who don’t have time to do deal with technology because DeepTarget completely sets-up, implements, processes and maintains the system on an ongoing basis. An option add-on is to include display banners within eLerts and eStatements.
Highly measurable, DeepTarget OLB has a proven track record of generating new income, exceptionally high software return on investment (ROI) and an immediate solution for the need to drive new loans. It has generally been shown to boost the success of marketing campaigns and influence new account opening activity.
DeepTarget Email takes the focus on targeting and personalization into the realm of email marketing. Unique for its rich user experience, particularly in using rules to individually target email recipients with applicable images and messages, DeepTarget Email takes the complexity out of creating personalized, relevant and therefore, highly effective, emails.
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OCTOBER 27, 2011
Q1 2011 sees an Increased Emphasis on Multi-Channel Marketing Targeted As More Financial Institutions Adopt DeepTarget Solutions
Huntsville, AL, March 30, 2011 – DeepTarget Inc. (www.deeptarget.com) today announced several marketing initiatives and company updates to further increase market awareness for multi-channel targeted marketing within Financial Institutions. They include the following recent and future activities and events:
DeepTarget Solutions comprise the following multi-channel targeted marketing technology products:
DeepTarget’s flagship product, DeepTarget OLB takes advantage of precious digital real estate within online banking for cross-selling and communicating with account holders. It is a secure, hosted, targeted online display ad solution that presents personalized offers to members within various online banking platforms. It is ideal for marketing professionals who don’t have time to do deal with technology because DeepTarget completely sets-up, implements, processes and maintains the system on an ongoing basis. An option add-on is to include display banners within eLerts and eStatements.
Highly measurable, DeepTarget OLB has a proven track record of generating new income, exceptionally high software return on investment (ROI) and an immediate solution for the need to drive new loans. It has generally been shown to boost the success of marketing campaigns and influence new account opening activity.
DeepTarget Email takes the focus on targeting and personalization into the realm of email marketing. Unique for its rich user experience, particularly in using rules to individually target email recipients with applicable images and messages, DeepTarget Email takes the complexity out of creating personalized, relevant and therefore, highly effective, emails.
DeepTarget Reg E Opt-in is a new turnkey solution that can work with three different highly cost-effective electronic channels – Website, Email and Online Banking. The solution has been designed to follow the Federal Reserve Board’s model form for presenting this information to customers and members and can be implemented and functional in as few as three business days. The Regulation E amendment limits the ability of a financial institution to assess an overdraft fee for paying automated teller machine (ATM) and one-time debit card transactions that overdraw a consumer’s account, unless the consumer affirmatively consents, or opts-in, to the institution’s payment of overdraft for these transactions.
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OCTOBER 27, 2011
Successful Marketing And Revenue Tactics (SMART) series to focus on unique and cost effective marketing opportunities.
Huntsville, AL, March 4, 2011 – DeepTarget Inc. (www.deeptarget.com)today announced the launch of a new webinar series for Financial Institutions. Numerous exchanges with FIs across the nation have revealed new challenges and needs that they face today, as well as many common and wide-ranging problems and concerns. A new webinar series called Successful Marketing And Revenue Tactics (SMART) is being launched which will touch on various innovative and relevant marketing opportunities that address these challenges. This free seminar series is designed to be an exchange of ideas and information rather than a product pitch. Using rich experience in sales and marketing, media (both traditional and “new”), communicative styles, and working with FIs of all sizes, information that provokes thought and ideas that are easy to take action on will be offered. The presenters have been guest speakers, conducted branding seminars and sales training, and have been involved in ad creation for various media.
The first webinar in the series is titled “Turn Your Slogan Into Reality.” It will focus on how an FI can be proactive in indentifying and then addressing an account holder’s needs to generate revenue; how to use all touch points and marketing channels to communicate with relevancy, and changing an order taking culture to a sales-oriented one. This will result in having staff at all levels supporting the marketing efforts and turning a slogan into reality.
The webinar is open to all Financial Institutions who may register here.
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MAY 27, 2010
Every business trying to find its way in the digital world is trying to do the same thing: make money from their websites, online ads and other digital marketing.
Web Marketing with Insight
Every business trying to find its way in the digital world is trying to do the same thing: make money from their websites, online ads and other digital marketing. But it’s usually a shotgun approach, with results that are hard to verify
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MAY 27, 2010
Veteran Huntsville IT executive Preetha Pulusani struck out on her own with software designed to mine with precision the data of online bank customers — transforming it into a targeted, measurable marketing tool.
Web Marketing with Insight
By Tara Hulen Photos by Jeffery J. Hanshaw
Veteran Huntsville IT executive Preetha Pulusani struck out on her own with software designed to mine with precision the data of online bank customers — transforming it into a targeted, measurable marketing tool.
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APRIL 10, 2010
Complete Automated Solution for Website, Email and Online Banking to Accelerate Reg E Compliance
Huntsville, AL, April 6, 2010 – DeepTarget Inc. (www.deeptarget.com) today announced a webinar seriesfeaturing Reg E compliance that introduces a new hosted and completely turnkey solution that will support financial institutions in achieving compliance with the new Regulation E overdraft amendment.
The Reg E Opt-In solution offered by DeepTarget is a completely hosted turnkey solution that utilizes your website, online banking and email to inform your customers or members about Reg E and invites them to opt-in using the FRB’s model form. The form can be customized to reflect the branding of your financial institution. Rapid implementation – turnaround of 3 business days* or less with minimal support from the financial institution is not just our goal, it’s a guarantee. This is not a Reg E strategy, roadmap, plan, tools or a workshop as you might have seen advertised elsewhere. Instead, it is a complete solution.
The April schedule for this webinar series is provided below (all timings are Central Daylight Time). Click here to register for any of these webinars.
In addition to the Reg E Opt-In solution, this webinar will show you how you can generate new income to offset any loss due to Reg E. Using a very cost-effective channel and solution, you can generate new income by cross-selling relevant products in a targeted and personalized manner to your online banking account holders. Pulling from a growing gallery of over 1200 ready-to-use banners, marketing managers can quickly create or update offers using a rich web application designed for marketers. An intelligent engine forms the core of DeepTarget OLB, using rules defined by you to create unique offers for each, individual account holder. To top it off, you can measure the impact – not just with clickthroughs and views of the banners but with actual income and ROI.
*This applies to the website and email options; 3 business days is guaranteed from the time that the financial institution returns our concise implementation questionnaire which should take a very short time to complete.
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APRIL 27, 2010
LIVE WEBINARS:
Wed, April 14, 2010
1:00pm – 2:00pm CDT
Thu, April 22, 2010
10:00am – 11:00am CDT
Tue, April 27, 2010
1:00pm – 2:00pm CDT
The Reg E Opt-In solution offered by DeepTarget is a completely hosted turnkey solution that utilizes your website, online banking and email to inform your customers or members about Reg E and invites them to opt-in using the FRB’s model form. The form can be customized to reflect the branding of your financial institution. Rapid implementation – turnaround of 3 business days*or less with minimal support from the financial institution is not just our goal, it’s a guarantee. This is not a Reg E strategy, roadmap, plan, tools or a workshop as you might have seen advertised elsewhere. This is a complete solution.
In addition to the Reg E Opt-In solution, this webinar will show you how you can generate new income to offset any loss due to Reg E. Using a very cost-effective channel and solution, you can generate new income by cross-selling relevant products in a targeted and personalized manner to your online banking account holders. Pulling from a growing gallery of over 1200 ready-to-use banners, marketing managers can quickly create or update offers using a rich web application designed for marketers. An intelligent engine forms the core of DeepTarget OLB, using rules defined by you to create unique offers for each, individual account holder. To top it off, you can measure the impact – not just with clickthroughs and views of the banners but with actual income and ROI.
*This applies to the website and email options; 3 business days is guaranteed from the time that the financial institution returns our concise implementation questionnaire which should take a very short time to complete.
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DECEMBER 27, 2009
Technology Aims to Boost e-Marketing Initiatives of Financial Institutions to Cross-Sell and Communicate at Considerable Cost-Savings and with Tangible Returns
Huntsville, AL, December 21, 2009 – DeepTarget Inc. (www.deeptarget.com) today announced that twelve credit unions across various states have recently signed on to implement DeepTarget OLB within their online banking environment in an effort to enhance their marketing efforts and returns. The new customers include:
These financial institutions are the latest to take advantage of this innovative e-Marketing solution. DeepTarget OLB is a secure, hosted, electronic banner messaging solution that presents highly targeted offers to individual account holders within various online banking environments. Click here to review the other features and related benefits of DeepTarget OLB.
Fueled by the momentum in digital marketing, financial institutions are beginning to look for effective ways to use a channel such as online banking for reaching out and communicating to individual account holders. DeepTarget OLB’s targeting and personalization technology combined with its growing gallery of over 1100+ banners offers an optimal solution for financial institutions of any size. It is particularly well-suited to marketers who are looking for a non-technical user experience and expediency in the ability to implement new marketing campaigns or modify existing ones.
Moreover, the solution has a proven track record of delivering exceptionally high software return on investment (ROI) for clients over the past few years. This can be attributed to the relevance of the marketing messages presented which increases the likelihood of account holders taking advantage of the offers. In addition, the online setting in general drives higher response rates, and when combined with DeepTarget’s relevant offers, this helps to further boost the success of marketing campaigns. The messages displayed on the banners can optionally be personalized with first name or a specific loan rate, for example. Click here to view the complete list of DeepTarget clients and customer testimonials.
DeepTarget OLB is universal and agnostic in support of various online banking platforms. Its customers have used a variety of online banking providers including Harland UltraData, Symitar, Digital Insight and USERS. Of these recent new clients, several utilize i-Power® from EPL, a credit union owned integrated technology solutions provider headquartered in Birmingham, Alabama.
DeepTarget’s partner EPL and value added resellers Print Resources Inc., Birmingham, Alabama, The Marketing Resource Store, Atlanta, Georgia and Aha! A Creative Agency, Florence, Alabama were separately engaged in these new customer acquisitions.
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OCTOBER 27, 2009
EPL Inc. Partners With DeepTarget to deploy Targeted Display Advertising within EPL’s Online Banking platform for their clients
Huntsville, AL, October 26, 2009 – DeepTarget Inc. (www.deeptarget.com) today announced that it would attend and present its flagship product for targeted marketing within online banking at the EPL 2009 Client Conference (www.eplinc.com). The annual event whose theme this year is “It’s a Whole New World”, starts today at the Gaylord Opryland Hotel and Convention Center in Nashville, TN. DeepTarget’s presentation to the general session is titled “Are you using Online Banking Effectively Today to Generate Revenue and Strengthen Member Relationships?” and will be showcased at 2:30 p.m. on Wednesday, Oct 28th. The speakers will be Desi Desiderio and Susan Bowen of DeepTarget.
In response to current market and client requirements for highly effective and affordable online marketing solutions, EPL Inc. (www.eplinc.com) is actively promoting DeepTarget OLB (Online Banking) to its own online banking customers. EPL serves credit unions nationwide and will be working closely with existing DeepTarget business partner, Print Resources Inc. (www.printresourcesinc.com) to promote and resell DeepTarget products to their clients.
DeepTarget OLB is a secure, hosted, electronic banner messaging solution that presents targeted and personalized offers to members within online banking environments, such as the one supplied by EPL. The messages displayed on the banners are highly targeted to individual members. DeepTarget OLB has a proven track record of exceptionally high software return on investment (ROI). This can be attributed to the relevance of the marketing messages presented which increases the likelihood of members taking advantage of the offers. In addition, the online setting in general drives higher response rates, and when combined with DeepTarget’s relevant offers, this helps to further boost the success of credit unions’ marketing campaigns.
EPL Inc. is a credit union-owned integrated technology solutions provider founded 32 years ago and headquartered in Birmingham, AL. They are dedicated to enabling credit unions to achieve true differentiation through service delivery and continuing growth, with an ultimate goal of delivering a superior member experience. In addition, EPL has a totally open strategy that aims to provide this through various integrated technology that enables credit unions to drive their business from their member’s perspective. These solutions include applications such as multi-channel consumer lending, shared branching, member analytics and marketing as well as the premiere core processing application: i-POWER®.
Todd Proulx, EPL’s Vice President of Sales and Business Development, said “EPL has set a higher standard for totally open technology ultimately enabling more choices for our clients. We believe that EPL clients will benefit greatly from integration with DeepTarget’s innovative marketing technology within online banking and other electronic channels. This initiative substantiates our commitment to the success of our credit union clients, where we work closely to meet their needs and enable them to differentiate from their competition.”
Legacy Community Federal Credit Union (www.legacycreditunion.com), an EPL online banking customer, is the most recent EPL client who has chosen to implement DeepTarget OLB in order to take advantage of DeepTarget’s unique online ad targeting technology and boost their marketing and outreach efforts to members.
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AUGUST 27, 2009
How 2 CUs Are Achieving Banner ROI On Their Websites
WEST CHESTER, Penn.–Banner ads are delivering up to 2000% return on investment (ROI) at two credit union websites, keeping rates and relationships at the top of members’ minds.
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AUGUST 27, 2009
Financial Services Marketing Technology Provider DeepTarget Inc. Institutes Donation Program on Behalf of Clients
Huntsville, AL, August 17, 2009 – DeepTarget Inc. (www.deeptarget.com) today announced that the company will donate 10% of the actual DeepTarget OLB (Online Banking) monthly subscription revenue received on any new accounts to a non-profit organization of the financial institution client’s choice. The economic downturn has left no one untouched. In the spirit of giving back to the industry and community, DeepTarget has instituted this very special program, effective immediately1. The non-profit to receive the donation will be named by the DeepTarget OLB client; this must be a legally recognized non-profit organization and can include a credit union league, a community banking association, a community organization or charity.
The donation will be made for six consecutive months beginning with the first month of service for any new client of DeepTarget OLB. If the client decides not to use the donation option, they can opt to receive a 10% discount on their monthly subscription instead, for the same first six months of service.
As an added benefit and in the interest of positively impacting the economy, it has been proven that DeepTarget’s targeted marketing technology works to increase the revenue and profit of its clients. It has also proven its ability to be a cost saving measure, especially when customary marketing campaigns are not producing the highly positive ROI and profitability results that DeepTarget clients have come to appreciate (Case studies available on request).
To be eligible for the donation, the financial institution must sign an agreement for DeepTarget OLB services on or after Monday, August 17, 2009 and no later than forty-five days from viewing the product webinar. The program’s overall merit will be evaluated strictly based on industry response and is expected to be in effect, at a minimum, for the remainder of 2009. In order to schedule your DeepTarget OLB webinar, or if you are interested in learning more about how you can take advantage of this program, please contact sales@deeptarget.com. Click here for more information about DeepTarget OLB.
DeepTarget reserves the right to change the terms of this donation program, including cancelling it, at any time without prior notice.
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AUGUST 10, 2009
A comprehensive email marketing service that combines a rich user experience in contact management, email design, campaign delivery and performance tracking.
Huntsville, AL, August 5, 2009 – DeepTarget Inc. (www.deeptarget.com) today announced the release of its innovative, new email marketing product, DeepTarget Email. This product is built around DeepTarget’s patent-pending technology and core, thereby bringing its personalization and targeting focus into the email marketing channel. The key benefit and differentiator of this product is the ease of use of its rich functionality. It is a comprehensive email marketing solution that has been designed to be ultra-intuitive and easy to use for marketers – ensuring control at the fingertips of the people who also provide the creativity and content for campaigns.
Email is a major channel for marketing today in financial institutions of all sizes. This is projected to grow over time as the demographics of credit union members and banking customers change. According to industry sources, it outperforms all other media in terms of ROI and is a highly cost-effective communication tool. Today, it’s an optimal channel to incorporate into already stretched marketing budgets, while touting some impressive benefits of “green” marketing.
“Email has become a crucial medium of communication with our members”, said Gina Hallford, President, Abilene Federal Credit Union, “We needed a product that was as effective and rich in functionality, as it was affordable and easy to use so that we could quickly implement some of our e-marketing and outreach initiatives with members. DeepTarget with its focus on the financial services space was an ideal choice for us”.
DeepTarget Email was designed with these factors in mind, enabling marketers to:
DeepTarget Email ensures that marketing professionals within financial institutions have a solution that they can utilize themselves and have control of, in order to make their email campaigns highly effective. Therefore, marketing departments can focus on the message, the recipients and the results, rather than on tools and technology. Since security is a critical aspect of any technology utilized by financial institutions, DeepTarget Email service is provided from a SAS 70 Type II certified production center. Finally, DeepTarget Email provides an affordable solution that can obtain superior results; this becomes especially crucial and beneficial at a time when marketing budgets are being examined and trimmed. For more information on the product, visit www.deeptarget.com.
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JUNE 27, 2009
Online and Email Marketing to be highlighted at Florida Credit Union League Annual Convention
Huntsville, AL, June 10, 2009 – DeepTarget Inc. (www.deeptarget.com) today announced that it would be exhibiting at the Florida Credit Union League Conference from June 17 to 20 at JW Marriott Orlando Grande Lake Resort in Orlando, Florida. Florida Credit Union League is celebrating the 75th Anniversary of the FCUL Convention and Exposition. As the largest event of the year for affiliated credit unions, this annual event attracts more than 1100 attendees from across the state. As the premier networking event, Florida credit union decision-making executives attend to network, learn about industry issues/trends, and find new ways to streamline operations. For more, visit: http://www.fcul.org/Home_Page_264.html.
This year, the convention also welcomes credit unions from the Alabama Credit Union League after its recent merger with Florida Credit Union League which together will be known as the League of Southeastern Credit Unions. The combined organization represents 332 credit unions with $55 billion in assets.
DeepTarget Inc. will be highlighting and demonstrating its flagship product DeepTarget OLB for targeted marketing within Online Banking at booth number 713. The product allows a credit union to market relevant products and services to an audience that is highly receptive, i.e. those who are already members of the credit union. DeepTarget will set rules to ensure accurate targeting based on the credit union’s specific marketing initiatives and create unique sets of offers for each member. Marketing personnel can then manage the offers using an intuitive web application; Offer Manager boasts a growing library of over 700 banners from which to choose.
In addition, the innovative new email marketing product DeepTarget Email will be showcased. Email is a major channel for marketing today and according to industry sources, it outperforms all other media in terms of ROI. By being a highly cost-effective communication tool, it is an optimal channel to integrate into already stretched marketing budgets.
Incorporating its patent-pending targeting technology, DeepTarget Email allows a marketing professional to focus on his target audience, offers and content rather than worrying about being an HTML wizard to create eye-catching email campaigns. The product delivers out-of-the-box intuitive features to create and manage multiple contact lists, various email campaigns and the ability to insert DeepTarget targeted and personalized banners, at extremely affordable pricing.
Credit Unions are looking for various means of outreach and marketing opportunities in an increasingly digital world, and DeepTarget OLB has been proven to provide significantly positive ROI to its customers already. In keeping with this benefit, the company’s theme at the conferences will be to invite each credit union in attendance to “Be an ROI Rock Star” by using DeepTarget OLB and DeepTarget Email in order to obtain superb returns.
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APRIL 27, 2009
Announced plans to attend four upcoming conferences.
DeepTarget Inc. (www.deeptarget.com) has announced plans to attend four upcoming conferences:
1. What: Alabama Credit Union League Annual Meeting and Education Symposium
When: April 14 – 16, 2009
Where: Sandestin Hilton – Destin, Florida
DeepTarget will be at the booth of our partner Print Resources, Inc.
2. What: Texas Credit Union League 75th Annual Meeting
When: April 14 – 17, 2009
Where: Austin Hilton – Austin, TX – Look for us in booth 616
3.What: Credit Union Retail Delivery Conference
When: June 10 – 12, 2009
Where: Four Seasons Hotel -Las Vegas, Nevada
Deep Target delivers patent-pending digital marketing software with proven ROI of over 300% for most credit union clients. Available for online banking, eStatements, e-lerts and email with future channels, such as mobile ATM and teller, its secure, intelligent electronic banner messaging engine is also highly flexible and measurable. Our clients easily create and modify offers as well as administer their effectiveness with real time reporting. DeepTarget helps you market targeted and personalized offers to your members 24x7x365!
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APRIL 10, 2009
Desi Desiderio, Regional Account Manager at DeepTarget will be the featured speaker at the Shelby County Chamber of Commerce “Grow & Go” luncheon on May 14th.
What
Grow & Go Luncheon
“The Psychology of Buying & Selling”
When
Thursday, May 14, 2009
Where
Shelby County Chamber of Commerce
1301 County Services Drive
Pelham, Alabama 35124
Who
Desi Desiderio
Regional Account Manager, DeepTarget Inc.
April 8, 2009 – Desi Desiderio, Regional Account Manager at DeepTarget will be the featured speaker at the Shelby County Chamber of Commerce “Grow & Go” luncheon on May 14th. He will be presenting The Psychology of Buying & Selling from his Street Smart Sales Training Program.
The program is generic and not product specific so it can apply to many businesses and situations. The tecFhniques are applicable for sales, influencing, negotiating, managing, motivating and getting buy-in. It will address in detail what the buyer is going through during their decision making process (from the eyes of the buyer) and a sales approach (from the eyes of the seller) that is effective and comfortable for both involved.
Desi has been a guest speaker and conducted sales trainings for associations, educational institutions and other diverse organizations, such as Business Alabama, The Huntsville Times, Chambers of Commerce, The Alabama Press Association, A&M University, al.com, Birmingham Business Journal, Leadership Groups and others. Street Smart sales will be offered at the new Night Academy at the New Horizon Learning Centers in Birmingham in the near future.
For more information or for reservations please visit the Shelby County Chamber of Commerce online at www.shelbycounty.org or call (205) 663-4542 or email desi@deeptarget.com.
MARCH 30, 2016
Engaging financial institution customers in a seamless experience wherever and whenever they choose to bank
Madison, AL, March 30, 2016 – DeepTarget Inc. (www.deeptarget.com) today announced its major March 2016 product update release of OmniEngagement Cloud™ 1, a comprehensive digital marketing communications platform based on DeepTarget’s innovative digital marketing technology foundation. This platform which features the new DeepTarget Mobile, further advances DeepTarget to its goal of engaging the banking customer in a seamless experience by providing focused communications, products, and service offers through all banking channels.
The March 2016 product release features multiple enhancements in the following major areas:
The product updates comply with our mission to provide valuable and innovative marketing software solutions to help our financial institution customers intelligently target, engage and market to their consumers. This release continues in its focus for providing a 360 degree view of banking customers, engaging them wherever they choose to bank.
The DeepTarget OmniEngagement Cloud 1 includes powerful but easy-to-use marketing tools for marketing professionals to create rich, dynamic digital marketing campaigns, track performance, generate leads, and automatically follow up with leads. With a complete multi-channel graphical interface design, it is now easier than ever to create targeted digital marketing communications in online banking, mobile, and web environments with fully integrated email marketing capabilities.
“With this major product update release of our OmniEngagement Cloud, I am pleased that DeepTarget continues to lead in performance, value and innovation,” said Ignacio Guerrero, EVP – Products, DeepTarget. “Our customer base of credit unions and banks across the country continues to grow. They have embraced our innovative targeted marketing platform and additionally we are pleased to report a significant increase in the adoption of DeepTarget Mobile over the past few months. We expect this new release to further accelerate adoption of digital marketing by financial institutions and service providers.”
DeepTarget’s standards based platform, using SOAP, HTML, and a JavaScript presentation library that DeepTarget provides, makes integration with our partners’ platforms fast, efficient, and inexpensive. Additionally, outside of all the marketing resources and tools, we continue to provide significant security features and enhancements to ensure we are always protecting our valuable customer assets to the highest degree possible. DeepTarget’s OmniEngagement Cloud 1 is available as a SaaS offering hosted within a secure SSAE 16 Type 2 compliant environment.
These are the complete list of feature enhancements in the March 2016 product release:
Reporting and Insights
Mobile Banner Library
Enhanced Banner Editing
Enhanced User Messaging and Alerts
DeepTarget’s OmniEngagement Cloud 1 is available for demonstration and purchase by calling DeepTarget, emailing sales@deeptarget.com, or by calling one of our online banking or service provider partners. You may request a personal demo and take a sneak peek of the DeepTarget OmniEngagement Cloud 1. DeepTarget’s OmniEngagement Cloud is available as a SaaS subscription and may be purchased as an annual subscription, with monthly pricing based on utilization requirements.
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JUNE 30, 2015
Have you ever wanted to create a new campaign in DeepTarget and have it instantly begin showing without having to wait for DeepTarget to encode new rules? If so, you’ll be excited to hear about one of the new features we recently added.
With the most recent software release, DeepTarget Omni Engagement Cloud, users of DeepTarget now have the ability to import a list of online bankers and target a campaign to them.
In order to use this feature effectively, you need to know which ID to use in your list. Follow the instructions below to the point where you click the “Upload List” button on the campaign menu. On the upload list form, you will see the name of the ID you should use in your lists. If you have any questions about this, please contact us at support@deeptarget.com.
Once you know which ID to pull, then use your MCIF or core report generator to create a file that contains one ID per line, separated by a carriage return, line feed.
Next, open DeepTarget OEC (https://apps.deeptarget.com/oec/) and create a new campaign, selecting the Audience Type of “Targeted by List”.
Using the menu for your newly created campaign, select “Upload List” and then load the list you created. Finally, when you publish this campaign, it will show only to those IDs contained on your list.
If you have any comments or suggestions regarding this feature, or any other feature you’d love to see in DeepTarget, please contact our support staff at support@deeptarget.com or feel free to drop me a note directly at jeremy@deeptarget.com.
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JANUARY 8, 2015
Engaging financial institution customers in a seamless experience wherever and whenever they choose to bank
Madison, AL, January 8, 2015 – DeepTarget Inc. (www.deeptarget.com) today announced the release this quarter of DeepTarget OmniEngagement Cloud™ 1, a comprehensive digital marketing communications platform based on DeepTarget’s innovative digital marketing technology foundation. The new platform features the new DeepTarget Mobile, DeepTarget Insight, and a redesigned campaign management interface, with multiple feature upgrades replacing the current Offer Manager. This release advances DeepTarget closer to its goal of engaging the banking customer in a seamless experience by providing focused communications, products, and service offers through all banking channels.
The new OmniEngagement Cloud platform uses HTML5 which maximizes its cross-platform playability and enables the implementation of responsive user capabilities as access to multiple banking channels is increased. This release provides a major step forward in DeepTarget’s 360 degree view of banking customers, engaging them wherever they choose to bank.
Leveraging HTML5, the DeepTarget OmniEngagement Cloud 1 includes powerful but easy-to-use marketing tools for marketing professionals to create rich, dynamic digital marketing campaigns, track performance, generate leads, and automatically follow up with leads. With a complete multi-channel graphical interface design, it is now easier than ever to create targeted digital marketing communications in online banking, mobile, and web environments with fully integrated email marketing capabilities.
Including an enhanced Message and Banner Editor, marketing professionals have increased options to use DeepTarget’s extensive message-banner library, upload custom banner images or backgrounds, or use our blank canvas design toolbox to create and edit messaging and creative graphics directly within the OmniEngagement Cloud platform. Using the HTML5 canvas element, a seamless drag-and-drop banner editing capability is now available
Additionally, features such as targeted list uploads, scheduled campaign activities, automated on-click response, custom web page or form tools, and integrated email or web action capabilities are available in the OmniEngagement Campaign Management toolbox. As always, targeted marketing is a breeze with the integrated rules engine, engaging customers in a personalized experience.
A major new feature of DeepTarget’s OmniEngagement Cloud 1 is the inclusion of DeepTarget Mobile, extending DeepTarget’s easy digital marketing capabilities to mobile banking environments. According to various strategy firms, there has been an enormous ongoing influx of banking customers using smartphone devices for mobile banking. For example, one report cites that the mobile device boom led to 74,000 new consumers of mobile banking per day in 2013, and this trend shows no sign of slowing. DeepTarget Mobile is designed to easily integrate with mobile banking applications.
DeepTarget’s OmniEngagement Cloud 1 also showcases enhanced performance reporting with DeepTarget Insight which offers rich graphical reports and dynamic display of marketing performance views in order to track campaign performance right at the marketer’s fingertips.
“With the release of our new OmniEngagement Cloud, I am pleased to see that DeepTarget continues to lead the pack in performance and innovation,” said Jeremy Peel, CTO and COO, DeepTarget. “Accepted by over 150 valued partners, credit unions, and banks, our targeted marketing solution user base continues to grow. We expect this new release to further accelerate adoption of digital marketing by financial institutions and service providers. Our standards based platform, using SOAP, HTML, and a JavaScript presentation library that DeepTarget provides, makes integration with our partners’ platforms fast, efficient, and inexpensive. Additionally, outside of all the marketing resources and tools, we continue to provide significant security features and enhancements to ensure we are always protecting our valuable customer assets to the highest degree possible.”
DeepTarget’s OmniEngagement Cloud 1 is available as a SaaS offering hosted within a secure SSAE 16 Type 2 compliant environment.
Demonstrations, Pricing, & Availability
DeepTarget’s OmniEngagement Cloud 1 is available for demonstration and purchase by calling DeepTarget, emailingsales@deeptarget.com, or by calling one of our online banking or service provider partners. You may request a personal demo and take a sneak peek of the DeepTarget OmniEngagement Cloud 1 here. DeepTarget’s OmniEngagement Cloud is available as a SaaS subscription and may be purchased as an annual subscription, with monthly pricing based on utilization requirements. To learn more about our DeepTarget Partner program, email us.
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JANUARY 8, 2013
Enhanced features to Online banking cross-selling platform add increased security and more capabilities.
Madison, AL, January 8, 2013 – DeepTarget Inc. (www.deeptarget.com) today announced that they have added new features to their flagship product, DeepTarget OLB.
This upgrade to DeepTarget OLB includes the following new features:
Jeremy Peel, CTO and COO, DeepTarget Inc. said “We are happy to start the New Year by providing even more benefits to our OLB customers. We are constantly striving to provide feature requests from our customers as well as staying above the curve where our technology is concerned. This is just the first of many enhancements and new products you will see from us in 2013.”
Targeted marketing through contemporary digital channels such as online banking, mobile or email has been proven to provide a strong boost to the top and bottom lines of a financial institution. Moreover it is a key factor in customer retention – an important short and long-term goal for any organization.
About DeepTarget Inc.
DeepTarget Inc.’s software can help turn up the volume of your marketing messages. It uses multiple channels (online banking, web, email, mobile, etc.) for cross-selling to grow high-quality relationships and generate income while pinpointing a personalized marketing message for each customer. Your messages are delivered where and when your customers will see them, helping you with relevant and timely contact. Growth of digital media usage and DeepTarget’s innovations have helped with its broad adoption, positioning it for further growth and success. You can visit the website here.
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NOVEMBER 29, 2011
New Click-to-Close™ landing pages in DeepTarget Email give financial institutions the freedom and flexibility to effortlessly capture leads online and transact sales, 24/7
Huntsville, AL, November 29, 2011 – DeepTarget Inc. (www.deeptarget.com) today announced that it has released a significant new upgrade to its DeepTarget Email product, providing users an effortless and affordable capability to create landing pages. With these enhanced features to DeepTarget’s Click-to-Close™ Sites, DeepTarget clients can create their own micro websites (“micro-sites”) simply and affordably in order to increase online lead capture rates. These new capabilities are available, at no extra cost, to all current and future DeepTarget Email clients.
The landing page engine features the following capabilities:
In addition to Landing Pages there were even more user friendly features added to DeepTarget Email. These include
Email is a major channel for marketing today in businesses of all sizes. According to industry sources, it outperforms all other media in terms of ROI and is a highly cost-effective communication tool. Therefore, many more organizations continue to increase their email marketing budgets and this trend is seen to continue. DeepTarget Email ensures that marketing professionals have a highly effective solution that they can utilize themselves where the focus is on the right message to the right recipient, rather than on cumbersome tools and technology.
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AUGUST 17, 2011
Customer inspired enhancements and features add flexibility and more control in email marketing campaigns.
Huntsville, AL, August 17, 2011 – DeepTarget Inc. (www.deeptarget.com) today announced that it has released a new version of its DeepTarget Email product. Version 4.5 is designed to give the email marketer user more options when mapping and editing their database as well as enhanced controls settings. This new version is a response to DeepTarget’s firm commitment to continued platform enhancements driven by our client’s suggestions and it also makes DeepTarget email compatible with Internet Explorer 9.
Feature enhancements in version 4.5 include:
Email is a major channel for marketing today in businesses of all sizes. According to industry sources, it outperforms all other media in terms of ROI and is a highly cost-effective communication tool. Therefore, many more organizations continue to increase their email marketing budgets and this trend is seen to continue. DeepTarget Email ensures that marketing professionals have a highly effective solution that they can utilize themselves where the focus is on the right message to the right recipient, rather than on cumbersome tools and technology.
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JULY 20, 2011
New Click-to-Close™ landing pages in DeepTarget OLB give financial institutions the freedom and flexibility to effortlessly capture leads online and transact sales, 24/7
Huntsville, AL, July 20, 2011 – DeepTarget Inc. (www.deeptarget.com) today announced that it has released a significant new upgrade to its DeepTarget OLB product, providing users an effortless and affordable capability to create landing pages. With these enhanced features to DeepTarget’s Click-to-Close™ Sites, DeepTarget clients can create their own micro websites (“micro-sites”) simply and affordably in order to increase online lead capture rates. These new capabilities are available, at no extra cost, to all current and future DeepTarget OLB clients.
Creating and Managing Multiple Microsites Using DeepTarget
The landing page engine features the following capabilities:
“This upgrade to the product offers considerable benefits to our users – giving them the flexibility to create their own landing pages for applications such as online loans, information to account holders, regulatory compliance forms, etc. With our intense focus on digital marketing technology, we are able to consistently offer clear differentiation and new benefits to the users of our multi-channel marketing platform as their needs evolve. The analytics we provide give an added dimension to their bottom-line by improving marketing and sales performance,” said Craig Capp, President of DeepTarget.
DeepTarget’s flagship product, DeepTarget OLB takes advantage of precious digital real estate within online banking for cross-selling and communicating with account holders. It is a secure, hosted, targeted online display ad solution that presents personalized offers to members within various online banking platforms. It is ideal for marketing professionals who don’t have time to do deal with technology because DeepTarget completely sets-up, implements, processes and maintains the system on an ongoing basis. An option add-on is to include display banners within eLerts and eStatements.
Highly measurable, DeepTarget OLB has a proven track record of generating new income, exceptionally high software return on investment (ROI) and an immediate solution for the need to drive new loans. It has generally been shown to boost the success of marketing campaigns and influence new account opening activity.
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FEBRUARY 28, 2011
Benefits Continue Focus on “Making It Personal”, Message Relevancy and Ease of Use
Huntsville, AL, February 28, 2011 – DeepTarget Inc. (www.deeptarget.com) today announced that it has released new features in its DeepTarget Email product. These new features are designed to give the email marketing user more options and control when creating targeted lists and sending their email campaigns. According to the MarketingSherpa 2010 Email Marketing Benchmark Report, delivering content relevant to a segment is the most effective of all email marketing tactics.
The new features include the following:
The picture below shows the unique emails generated based on rules where the image and message content changes based on the individual recipients – whether you have 10 or 10,000 email recipients!
These new DeepTarget Email enhancements will add value to our customers’ email marketing objectives and are in addition to features added to Release 3 of DeepTarget Email last year incorporating innovative, new features enabling marketers to:
Email is a major channel for marketing today in businesses of all sizes. According to industry sources, it outperforms all other media in terms of ROI and is a highly cost-effective communication tool. Therefore, many more organizations continue to increase their email marketing budgets and this trend is seen to continue. DeepTarget Email ensures that marketing professionals have a highly effective solution that they can utilize themselves and the focus is on the right message to the right recipient, rather than on cumbersome tools and technology.
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JANUARY 20, 2011
We are constantly working to improve our products in ways that help our clients reach their marketing objectives. To this end, we are pleased to announce that we have added two new features to DeepTarget Email in response to client requests. These new features are designed to give you more options and control when creating lists and sending emails with an easy-to-use interface.
We hope that these new DeepTarget Email enhancements will add value to your email marketing objectives. As always, we appreciate feedback from our users, so do let us know what you think of these enhancements. If you have requests for other useful tools and features that will benefit your marketing efforts, we look forward to hearing about those as well.
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OCTOBER 27, 2010
Reducing the work needed to create relevant Reducing the work needed to create relevant emails – with a rich user experience and user interfaces designed for marketing professionals interfaces designed for marketing professionals Increasing the ability to target and personalize email – One Individual At A Time
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JANUARY 19, 2010
Latest Release Benefits Focused On Email Marketing Relevancy and a Rich User Experience
Huntsville, AL, January 19, 2010 – DeepTarget Inc. (www.deeptarget.com) today announced that it has released DeepTarget Email Version 3.0 containing new and innovative features that are focused on increased email relevance and a highly positive, rich user experience. According to the MarketingSherpa 2010 Email Marketing Benchmark Report, delivering content relevant to a segment is the most effective of all email marketing tactics. It is also one of the most used tactics, but has typically been complex and time consuming to implement for marketers. DeepTarget Email now takes all the complexity out of segmenting and targeting emails.
The screen image illustrates the rich user interface which a marketer can utilize to create targeted images. Each image corresponds to a rule. For example, this image of a luxury car could be targeted to everyone who is over 50 years old with household income over $75,000.
Release 3 of DeepTarget Email incorporates new features enabling marketers to:
he picture below shows the unique emails generated based on rules where the image and message content changes based on the individual recipients – whether you have 10 or 10,000 email recipients!
The new features in Release 3 make extensive use of Microsoft® Silverlight™, the platform that powers rich applications and user experiences on the web.
Email is a major channel for marketing today in businesses of all sizes. According to industry sources, it outperforms all other media in terms of ROI and is a highly cost-effective communication tool. Therefore in 2009, many more organizations increased their email marketing budgets and this trend is seen to continue. DeepTarget Email ensures that marketing professionals have a highly effective solution that they can utilize themselves and the focus is on the right message to the right recipient, rather than on cumbersome tools and technology. Read more about Release 3 here.
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APRIL 20, 2009
DeepTarget Inc. today announced its innovative, new email marketing product, DeepTarget Email.
Uniquely featured combining rich design tools, personalized banners and targeting capability with a natural language interface
Huntsville, AL, April 20, 2009 – DeepTarget Inc. (www.deeptarget.com) today announced its innovative, new email marketing product, DeepTarget Email. This product is built around DeepTarget’s patent-pending technology and core, thereby bringing its personalization and targeting focus into the email marketing channel. The key benefit and differentiator of this product is the ease of use of its rich functionality. It is an email marketing solution that has been designed to be ultra-intuitive and easy to use for marketers – ensuring control at the fingertips of the people who also provide the creativity and content for campaigns.
Email is a major channel for marketing today. According to industry sources, it outperforms all other media in terms of ROI and is a highly cost-effective communication tool – it’s an optimal channel to incorporate into already stretched marketing budgets. Experts suggest that the best results are obtained by:
DeepTarget Email was designed with these factors in mind and includes the following features:
DeepTarget Email ensures that marketing professionals have a solution that they can themselves utilize and have control of, in order to make their email campaigns highly effective. Its user interface has been designed so that one does not have to be an HTML wizard to use the rich set of functionality. Therefore, marketing departments can focus on the message, the recipients and the results, rather than on tools and technology. Finally, DeepTarget Email provides an affordable solution that can obtain superior results; this becomes especially crucial and beneficial at a time when marketing budgets are being scrutinized. DeepTarget Email will be available for beta customers in May 2009. For more information on DeepTarget, visit www.DeepTarget.com.
