DeepTarget Inc., a solution provider that utilizes data mining and business intelligence to deliver targeted engagements across digital channels for banks and credit unions, today announced that Alexandria, Va.-based Signature Federal Credit Union and Bath, Maine-based Five County Credit Union, have successfully implemented its Digital Experience Platform (DXP). The credit unions utilize DeepTarget’s open platform with built-inAI/ML based predictive targeting, seamlessly integrated with their digital banking solution. DeepTarget’s DXP, designed for use in digital banking applications, is particularly well-suited for integration via modern SDKs available for these credit unions as they strive to deliver innovative experiences and compete with megabanks and BigTechs.
DeepTarget’s patent-pending DXP allows the credit unions to engage their members throughout their connected digital ecosystem with personalized messaging that has the power to enhance data-powered cross-selling, onboarding and loyalty engagements. DXP for the enterprise also includes DeepTarget’s award winning 3D StoryTeller™, discoverable AI-powered financial stories, and built-in performance analytics. This transformative user experience enables financial institutions of any size to uniquely match targeted offers, financial fitness information, triggered onboarding information and relevant community messaging to consumers based on specific financial life stages.
Colleen Volkmar, Manager of Marketing at Signature Federal Credit Union, said, “It’s important for us to have unique and personalized advertising in our Online Branch and mobile app. DeepTarget helped us fulfill that need. With Deep Target DXP and 3D Storyteller seamlessly integrated into our Jack Henry Banno Digital Platform, we can now give our membership targeted ads for products they may need, instead of ones they already have.”
“We are proud to be working with Signature FCU and Five County CU to provide them with the solutions and resources needed to enhance their digital banking apps with unique, tailored and targeted engagements,” said Jill Homan, President of DeepTarget. “A seamless customer experience including our AI powered engagement technology has proven time and time again to drive excellent member responses and engagement. We applaud the openness demonstrated by leading digital banking providers as it truly signals authentic customer care.”
“Better member satisfaction starts with anticipating and meeting their unique, financial needs and DeepTarget gives us this capability,” said Kelly Fairfield, Marketing Director with Five County Credit Union. “With the personalized capabilities DeepTarget brings to our overall digital experience, we are able to better serve our members, resulting in improved member satisfaction and a more successful organization. Implementation was smooth since DeepTarget DXP integrates directly with our Jack Henry Banno Digital Platform.”
