DeepTarget Inc., a transformational financial services company that provides Growth-as-a-Service™ aka GRaaS™ to community financial institutions (FIs), shared new accomplishments and customer growth milestones over the past year. More than 2.4 million digital users were reached by campaigns designed and deployed using DeepTarget’s Digital Experience Platform™ (DXP) in 2023. Collectively these campaigns produced more than 4 billion ad impressions, and 1.2 million leads for DeepTarget’s bank and credit union customers. The ability to drive engagements and benefit from new cross-selling opportunities with DeepTarget was significant as demonstrated by actual metrics collated – resulting in 126,761 new account openings and generating $21.8 million in new monthly recurring revenue for its credit union and bank customers.
The thousands of new accounts of deposit, loan and fee-based products resulting from personalized, relevant communications validates that consumers value uniquely specific offers from their financial institution. For example, Ohio Valley Bank, used DXP to promote their CDs in online and mobile banking. These campaigns resulted in 94 new CD accounts opened for a total deposit value of just over $5 million in December 2023 alone.
“DeepTarget is an incredible vendor and resource that has helped us increase customer engagement at our bank,” said Bryna Butler, SVP of Corporate Communications for Ohio Valley Bank. “The numbers speak for themselves – $5 million in CDs in one month with the help of DeepTarget’s personalized digital campaigns! As of last year, we are also taking advantage of their managed services so that our strong digital customer communications focus is maintained.”
“Year over year, we see results from our customers demonstrating the incredibly successful use of data and AI insights to engage their account holders,” said Preetha Pulusani, CEO of DeepTarget. “These results prove how crucial personalized and meaningful digital communication is for retention and strengthening of account holder relationships for financial institutions of all sizes. Those that don’t give this strategic growth initiative the focus it deserves will be left behind.”
