What is Community Bank Marketing?
Community bank marketing consists of multi-faceted strategies designed to help financial institutions address their individual growth goals. Here are just a few examples of how DeepTarget can benefit your community bank!
Helping Smaller Banks with Their Marketing Campaigns
With all the financial institutions out there, it can be difficult for small banks to stand out amongst their competitors. Our focus is on small community banks that are looking to move forward in the industry. DeepTarget’s solutions integrate a variety of digital strategies to boost ROI and revenue.
Common Digital Channels for Community Bank Marketing
There are a variety of digital marketing strategies to integrate with a community bank campaign. Here are a few tactics that DeepTarget employs in order to help your business grow!
1) Email Marketing
Email marketing stands out as one of the most effective ways for local banks to reach their customers. The statistics only serve to back up this claim!
• 40% of B2B marketers say they owe most of their marketing success to personalized email campaigns
• 73% of millennials prefer to communicate with businesses via email
• 99% of consumers check their emails every day
Email marketing campaigns produce a high ROI. They are a great way to stay in touch with clients and deliver highly valuable content at the same time! These campaigns can also be used to send updates, collect feedback, deliver surveys, and more. DeepTarget’s personalized and integrated email marketing solutions are sure to help your community bank reach new heights – contact us today!
2) Personalized and Retargeted Ads
Financial services looking to stay on top of the latest trends must consider personalizing their marketing techniques. The simplest way to do this is by adding the consumer’s name to emails and newsletters. This helps the content stand out in a sea of spam.
You can up your personalization game by dividing your contacts by location, demographics, and/or the type of products they are interested in. Then you can send targeted emails based on the products and services that will appeal to them most.
Retargeting is another effective way to add personalization to your strategy. It involves tracking a client’s past interactions with your website to generate ads that will appeal to them as they are browsing the web. Both methods of personalized targeting for advertising prove to be solid marketing strategies in the 21st Century.
3) In-App/Online Banking Advertising
Apps are a preferred way for people to interact with their banking institutions. According to statistics, users spend an average of four hours a day on their phones!
By utilizing data from your mobile banking user base, community banks can develop marketing campaigns inside of their app that are personalized and effective. DeepTarget’s DXP and 3D Story are great examples of this marketing method in action! Contact us today to learn more about our integrated marketing solutions for banking apps.
4) SMS Text Ads
SMS text messaging is another effective community bank marketing strategy. It advertises promotions, discounts, and services via messages that go directly to the consumer’s phone. They are usually used to send time-sensitive information to current customers.
Text messaging is effective because almost everyone looks at their texts! If you include a link, you can get consumers to instantly connect to your online business.
5) Social Media Outreach
Social media is another form of community bank marketing you can’t afford to miss out on. From segmented audiences to easy-to-implement advertising, social media affords financial institutions with a multitude of tools to grow their online presence and build their brand!
.jpg)
