How Can You Market Your Financial Services?
Banking is a vital part of everyday life, so understandably, there’s a good deal of competition in the field. There’s a nearly infinite variety of ways to make sure your company’s services are well-understood by the public, including the many, many mediums encompassed in marketing.
Banks can utilize either traditional or digital forms of marketing to boost their image. Traditional marketing channels can include television commercials, billboards, community event sponsorship, and more. Digital marketing typically encompasses any medium that is utilized to build your institution’s reach on the internet, such as email marketing, social media, site optimization, etc.
1) Email Marketing
Email marketing is similar to SMS marketing, in that it is a way of keeping brands in contact with existing customers in order to make them aware of new offers, tools, discounts, and deals. Similarly to text marketing, too, is the fact that it’s critical for brands to avoid over-utilizing email – customers can easily become disengaged with these commercial emails, or worse, resentful of the brands that keep sending them out at a spam-worthy rate.
It’s important to strike a balance of volume when it comes to email marketing, and partnering with a trusted agency like DeepTarget can help do just that!
2) Personalized and Retargeted Ads
Personalized marketing is a cornerstone of advertising in the digital age. Advertisers now can perfectly curate ads so that they’re only being seen by people who are likely to be interested in the product based on demographics and browsing data. Additionally, advertisers can curate the ad itself so that it’s a more appealing version of an advertisement for a particular prospective customer.
Retargeting advertising involves the same principles, but it aims to draw previous customers back in through personalized advertisements, alerting them to products and services they might have missed out on.
These two advertising methods can be highly effective when utilized correctly, and they make up a significant portion of all online advertising!
3) SMS Text Marketing
Typically, text marketing is used to alert existing customers who have consented to SMS messaging about new products and services available to them. SMS marketing can be a tricky marketing route to get right – when done wrong, it can feel intrusive and can lower brand reputation, but when done right, it can be helpful and can improve brand image!
Partnering with a trusted agency for SMS text marketing can further bolster brand image, as well as provide a way to offer new products and bring helpful features to users, like financial tools and alerts over text.
4) In-App and Online Ads
Advertising is not just for desktop computers – much of people’s browsing and shopping happens when they’re on their phones, which means it’s crucial that businesses create ads that work well on mobile devices like smartphones and tablets! This can involve just reformatting an existing visual advertisement or creating short video ads for apps that support this kind of advertising.
DeepTarget’s marketing solutions can also incorporate your bank’s mobile app in order to retarget and send messaging to existing customers, notifying them of important updates, product launches, and relevant services they may need.
5) Social Media Marketing
Social media marketing is another powerful tool in any business’s marketing arsenal. Social media is not just a place where people spend a great deal of their time online – it’s also an excellent platform for the development of brand identity, and it can facilitate interaction between customers and your company’s customer service team, further building trust and reputation for your brand.
6) Content Marketing (SEO)
Content marketing (or search engine optimization, SEO) is a subtle and effective way of drawing in new customers. It involves creating useful content for your site that ranks well in search engine results, drawing customers in from sites like Google.
Typically, this content includes listicles, how-to articles, and other informative pieces of writing that are related to your business’s primary purpose. In the case of banking, this might look like putting a blog section on your site that educates web users on a variety of financial topics, like how to budget, how to create savings goals, the difference between certain types of accounts, and more. From there, users navigate to the rest of your site and see the financial services you offer, making them more likely to work with you.
It’s a win-win – your website visitors gain important financial knowledge, and you gain a potential new customer who trusts that your company will help do what’s best for them.
