Frequently Asked Questions
DeepTarget Inc. is all about insight driven digital marketing technology. DeepTarget OLB is our flagship product focused on financial institutions.
DeepTarget leverages multiple digital marketing channels, including web sites, email, eLerts and e-Statements, and is expanding to other fast paced technologies such as mobile and social media. Specifically, DeepTarget OLB is popular and proven using the web where targeted offers are delivered inside online banking, as account holders navigate through various pages such as bill pay and account information.
DeepTarget OLB is completely hosted. DeepTarget’s experienced team of professionals partners with you for set-up, implementation and ongoing support. They do the work so you don’t have to.
The list of credit unions and banks that rely on DeepTarget’s one-to-one marketing solutions is growing rapidly. See our Clients page.
DeepTarget OLB leverages existing resources. It uses existing core, MCIF, demographic, transaction, and credit card data.
One person’s data may result in eight unique targeted offers while another person may be assigned fifteen – it depends on each person’s personal product mix, their usage patterns, propensities for new products, and personal demographics.
DeepTarget OLB uses a couple of methods to recognize the identity of the customer during the login process. One method can determine the identity of an individual after they’ve successfully entered the application thereby leaving verification of the user completely in the realm of the application. The other grabs the id before they have successfully logged in. From that point forward all offers served to that person are specifically drawn from their personal set of offers.
Compelling and eye-catching banners display DeepTarget OLB offers. We provide hundreds of banners in a variety of formats including animated GIF, static GIF, and JPG. Deep Target’s Offer Manager applet makes it easy to add messages to available graphics, without any special tools.