DeepTarget OLB is our flagship product focused on financial institutions. DeepTarget Inc. is all about insight driven digital marketing technology.
Targeted Banner Messaging for Online Banking
A secure display banner messaging engine that sends personally targeted offers to your members and customers 24/7 logged in to online banking. It mines your data for the perfect consumer product/ services mix and uses smart rules to deliver the right message every time. Why waste valuable marketing dollars – instead, plan on a software ROI frequently over 500%!
Step into the shoes of an online banker with our fully-functional DeepTarget OLB Demo.
Personalized and/or Targeted Offers
A personalized offer is uniquely derived for the recipient in that it can contain their name and an offer that is specific to them, i.e. “Craig, you have $25,000 available at 3.75% on your home equity line of credit.” A Targeted offer is one that is sent to a group of people identified to be appropriate recipients, i.e. “Consider our great home equity line of credit rate of 3.75%.”
Typically these are campaign driven offers. A unique Offer Stack is built in DeepTarget OLB for each online banker, thereby allowing each individual to have a stack of potential offers unique to them. The Offer Stacks are created by utilizing an intelligent rules-based definition of offers based on the defined characteristics of recipients.
Utilizing these targeted offer stacks has proven to increase the relevance of each offer to the person receiving it. The alternative is a general or targeted offer that is activated for a defined set or group of people.
Proven ROI - Frequently Over 500%
DeepTarget OLB ROI is measured for each client. Based on history, this measurement has been frequently over 500%. Since DeepTarget tracks who clicked and what they clicked on, data can be correlated with accounts opened after the click and the revenue generated by those new accounts. This information is used in computing the ROI.
Click-to-Close™ for Immediate Sales
This valuable and distinctive feature in DeepTarget allows the creation of a series of customized landing pages, published through DeepTarget, that could result in a closed sale anytime, day or night.
Include Banners in eLerts and eStatements
Personalized and targeted banners may be inserted in both e-lerts and e-statements. As with the online banking banners, DeepTarget’s Offer Manager is available for the easy customization and creation of banners.
Multiple OLB Platforms Supported
DeepTarget OLB can work within many different online banking systems.
Secure Banner Delivery
DeepTarget OLB utilizes SSL to ensure secure delivery of the banner ads.
Easy Web-based Offer Management
Offer Manager is a web based application that allows the Marketing Department within an institution to easily create, customize and change banners. One feature of Offer Manager is the ability to select specific offer dates, thereby allowing seasonal or date driven offers to easily be scheduled.
Using the library of images, pre-built banners, or custom images, a Marketing Department can make changes to the graphic, text, or format of the banner to customize it to their specific needs.
Reporting is available for tracking responses as well as measuring success. The standard reports provided by DeepTarget OLB show overall ROI, Accounts Opened, New Balances, and Profitability.
Include Banners in DeepTarget Email
DeepTarget Email is a product that will take your email marketing to the next level in terms of customization of message, personalization and ease of use. All relevant features described above for DeepTarget OLB will be included in the DeepTarget Email product.
39 Distinctive Qualities that make DeepTarget OLB Unique in the Market
- Deliver Personalized Offers
- Deliver Targeted Offers
- Utilize Unique Targeted Offer Stacks – One per account holder
- Rules Driven Definition of Unique Offers
- Easy, Web based Offer Management
- Supported on Multiple OLB Platforms
- Flexible, User-defined Rules
- Free General Banners for FI Website
- Minimum of 50 banners and rules included
- Proven software ROI, frequently over 500%
- Ability to limit specific offer(s) to specified dates
- Ability to Specify Seasonal Multi-Year Offers
- Growing Library of 1200+ Pre-Built Banners
- New Banners Added Every Month to the Banner Library
- Multiple banner types – GIF, Animated GIF, JPEG
- Banners Categorized for easy selection, e.g. Auto, Checking, Holidays, etc.
- Easy Customization of Pre-Built Banners
- Customize supplied banners or build your own
- Select your banner size to build and use
- Redirection on banner click to user specified URL
- Test URL redirection while creating banner offer
- Ability to make a banner non-clickable
- Ability to preview banner in browser before accepting and making it live in production
- Preview of First Name Personalization of Banner
- Click-to-Close™ Feature to Provide Immediate Sales
- Click-to-Close™ pre-built templates make it quick and easy to use
- Click-to-Close™ templates are highly customizable
- Notification to user-specified emails on banner click
- Encrypted notification of sensitive information fields
- Regular Reporting to Track Response & Measure Success
- Standard quarterly reports on income, new accounts, balances and software ROI
- Real-time micro analytics available 24×7- who was shown, who and how many clicked, etc.
- Secure SSL Delivery of Banners
- Product Enabled as SaaS or Onsite Implementation
- SaaS implementation includes all data processing, hosting, production, reporting!
- Banners included in Elerts and Estatements
- Banners included in DeepTarget Email product
- Banners included in future DT Mobile product
- Targeted Marketing Technology is the Company’s Core Competency and Absolute Focus
“DeepTarget gives us the power to reach our online and mobile members, and the ability to see effective results month after month!”
— Debra Chaffins, Data Strategy, ELGA Credit Union
“We are very impressed with the results we’ve achieved engaging our members using DeepTarget within our Online Banking platform! We are very excited to accept DeepTarget’s Digital Marketing SuperSTAR Award and we look forward to continued success with DeepTarget!”
— Lauren Brown, Marketing Director, Southern Security FCU
“We are very excited with the strong marketing results we’ve received with our recent launch of DeepTarget’s Intelligent Digital Marketing in our Access Softek Mobile Banking app! In just the first week we received over 250K impressions/views of our Ads resulting in over 850 Unique Clicks! Using DeepTarget’s analytics we’ve been able to follow up with each lead directly – accelerating our follow up with members. Based on the results thus far, our members have found this to be a great interactive way to receive the right offer, at the right time, the way they want it. This further proves our decision to invest in intelligent digital marketing for our mobile channel is great way to provide a service to our mobile members and grow our sales!”
— Thorpe Miller, AVP Sales & Marketing, Indiana Members Credit Union