• New! HTML5 and Interstitial Banner Support in DeepTarget

More dynamic and compelling resources are here to help you make your marketing content king! Power your targeted banners with user friendly and animated ads using HTML5 and make a high impact with interstitial ads that include video, rich media and static creative content.

Personalize, Target and Use Compelling Creatives for Your Digital Marketing Success

Combining targeting technology with a good story that is told using compelling creatives makes for the positive reactions you need from your customers. With HTML5 you can do that. Interactive and animated ads draw attention. When they are all about products and services that are relevant to the individual you are trying to reach, there is a perfect storm. You have high quality products that you are offering your customer. Why not intrigue them with a good story and high quality creatives in your ad? Interstitial ads are full screen ads that cover the application – they can include video, rich media and static creative content and are great to gain the attention of the recipient when used judiciously. With the April 2018 release of DeepTarget, financial institutions can now benefit from both of these “Wow” features to craft ads that appeal and touch your individual customers. What are you waiting for?

Sample Animated HTML5 Banners

HTML5 and Interstitial Ads Shown Within Online and Mobile Banking Apps

HTML5 and Interstitial Ads Shown Within Online and Mobile Banking Apps

An interstitial Ad Promotes an Auto Loan offer in a Banking App viewed on a tablet

Animated HTML5 Ad for an Auto Loan Offer Displayed In Online Banking

Animated HTML5 Ad for an HELOC Offer Displayed in Mobile Banking App on a SmartPhone

Why use HTML5 for your ads?​

First, it’s important to understand what HTML5 ads provide – a rich set of animation and interactivity that is also responsive, working universally on any platform or device. It’s no wonder that this standard has exploded in its use for so many different types of content. In addition, HTML5 ads render just like web pages without needing an additional plugin. With HTML5, rich media ads should become a natural extension to your repository of ads. They are successful in driving engagement with your target audience. Rich media ads can grab attention and when combined with targeting individuals with relevant offers and meaningful messaging in DeepTarget, the ads can truly resonate. DeepTarget accepts HTML5 ads created with any popular banner ad creation platform such as Google Web Designer.

Benefits of Interstitial ads​

Interstital ads are full page ads which cover the host application, in our case this is either online banking or mobile banking. They are normally utilized when there is a natural transition, such as from one page to another or from one screen to another. When used optimally, they generate a higher click-through rate than traditional banner ads. But they can also be viewed as disruptions so being judicious on frequency pays dividends. So, what might be appropriate? How about a targeted offer? Ideally when you use targeting technology as that within DeepTarget, the likelihood of the offer and message being relevant and meaningful is higher than if you were mass marketing with no targeting intelligence. Therefore, when an interstitial ad shows up with an offer that is valid and worthwhile for the individual viewing the ad, it is not a disruption but a useful service. Now, with DeepTarget offering this capability, we are working with our partners to ensure interstitial ad support on their online and mobile banking platforms.

Learn more about our customer engagement and cross-selling solutions:

DeepTarget OLB (Online Banking)               DeepTarget Mobile

Testimonials

  • “DeepTarget gives us the power to reach our online and mobile members, and the ability to see effective results month after month!”

    — Debra Chaffins, Data Strategy, ELGA Credit Union
  • “We are very impressed with the results we’ve achieved engaging our members using DeepTarget within our Online Banking platform! We are very excited to accept DeepTarget’s Digital Marketing SuperSTAR Award and we look forward to continued success with DeepTarget!”

    — Lauren Brown, Marketing Director, Southern Security FCU
  • “We are very excited with the strong marketing results we’ve received with our recent launch of  DeepTarget’s Intelligent Digital Marketing in our Access Softek Mobile Banking app!   In just the first week we received over 250K impressions/views of our Ads resulting in over 850 Unique Clicks! Using DeepTarget’s analytics we’ve been able to follow up with each lead directly – accelerating our follow up with members. Based on the results thus far, our members have found this to be a great interactive way to receive the right offer, at the right time, the way they want it. This further proves our decision to invest in intelligent digital marketing for our mobile channel is great way to provide a service to our mobile members and grow our sales!”
    — Thorpe Miller, AVP Sales & Marketing, Indiana Members Credit Union