DeepTarget to showcase automated and intelligent targeting in their digital marketing solutions for Online and Mobile banking at partner conference
Madison, AL – August 25, 2017 ─ With more than 260 DeepTarget digital marketing solutions in use by U.S. credit unions and banks, DeepTarget will attend the San Diego Symitar Educational Conference (SEC) and TechConnect on August 28-31 to present intelligent, digital marketing solutions. In addition, DeepTarget will use this forum to launch their Digital Marketing Health Check which will be offered free for a limited time and to conference attendees. This health check will involve some easy steps for financial institutions to get an assessment by experts of their digital marketing strategies and practices, along with insights and recommendations on how to enhance their tactics and results. According to recent industry reports, 64% saw benefits from digital marketing within the first six months of implementation. DeepTarget’s Digital Marketing Health Check will provide tangible data, benchmarks, and recommendations to prove how well the current marketing strategy of a financial institution is performing in today’s digital landscape. Traditional marketing and “business as usual” no longer yields required results and this health check can pinpoint areas to improve so that a financial institution is indeed well placed in the 21st century. The Digital Marketing Health Check website will be launched to coincide with the opening of the SEC TechConnect conference on August 28.
In addition, DeepTarget will showcase their comprehensive marketing platform at SEC TechConnect 2017 in support of accelerated cross-selling leading to increased revenue, and stronger customer loyalty for financial institutions. Across all industries, the adoption of marketing automation is growing at a rapid pace as realization of positive ROI spreads. On average, 51% of companies are using some form of marketing automation although levels of sophistication vary. DeepTarget provides valuable business analytics and intelligent segmentation, making multi-channel marketing a reality for financial institutions across the country.
According to CMO.com, targeted advertisements are on average almost twice as effective as non-targeted ads. Further, a retargeted display ad will encourage 1000% more people to search for a product. In addition, Asked whether they would rather see online ads for random products and services or ads directed toward their interests, 40.5 percent of respondents to a new survey chose the latter (targeted ads), while another 27.6 percent were content to see both. Meanwhile, an impressive 60 percent of Millennials say they would willingly share their data for tailored promotions. Not adopting digital marketing strategies or marketing automation is not an option for financial institutions anymore.
DeepTarget’s digital marketing platform is tailored specifically for financial institutions, making digital marketing easy to adopt and allowing meaningful, consistent, and targeted messaging across many platforms – online banking, mobile banking, web and email. With rules-based data-driven targeting, DeepTarget automation variables include name, age, gender, location, credit rating, financial info; loans, CDs, and more to generate unique, targeted and personalized offers to members based on their characteristics and needs. Based on easily available analytics that are a key benefit of DeepTarget’s platform, outcomes show that utilizing targeted offers dramatically increases the relevance of each offer and results in more click-throughs, leads and sales transactions for financial institutions. DeepTarget serves offers that range across a credit union’s entire spectrum of products and services, thereby accelerating opportunities to cross sell, up sell, educate and engage with all generations of members.
About Symitar Educational Conference (SEC)
Symitar, a division of Jack Henry & Associates (NASDAQ: JKHY), is the recognized leader in core data processing and ancillary technology solutions for U.S. credit unions. Symitar also offers a wide range of supplementary technology products and services, some directly from Symitar, some from ProfitStars® (another JHA division), and some through carefully selected business partners. The annual Symitar Educational Conference (SEC) offers interactive educational sessions, training classes, roundtable discussions, and product demonstrations, and TechConnect where you can experience firsthand the solutions provided by Symitar, our strategic partners, and select solutions providers. Visit the Symitar website here.
About DeepTarget Inc.
Today, more than 260 DeepTarget digital marketing solutions are in use by credit unions and banks across the country. By automating the use of customer information, these solutions deliver targeted product offers and pinpointed one-to-one messaging to their banking customers through mobile banking, online banking, web and email all the while engaging them in a seamless communications experience, wherever, whenever and however they bank. Expertise and technology from DeepTarget with actionable analytics and metrics enables marketing professionals to make informed decisions and drive measurable, positive results. The adoption of these solutions continues its rapid growth by driving success for financial institutions – in accelerating cross-selling, promoting product adoption increasing loan demand and income. To see more proven digital marketing successes, please visit the DeepTarget website.