Lebanon Federal Credit Union
The Target
Alaina Smith, Marketing Specialist of Lebanon Federal Credit Union, leveraged the full capabilities of DeepTarget to achieve excellent results with a campaign that engaged 9 out of 10 DeepTarget recommended best practices. The campaign framework featured two level targeting over 30+ campaigns using prioritization to ensure that the right message made it to the right person at the right time. These factors combine to produce outstanding KEI and KMI scores for 18 consecutive months over 30 targeted campaigns.
The Delivery
These campaigns were powered by industry-leading DeepTarget OLB delivers personalized, targeted offers through online banking platforms, and DeepTarget Mobile which offers targeted banner ad messaging and personalized offers to smartphone users.
