Avg. # of Users Per Response
9
Harvesters Credit Union
The Results
Total Impressions
7,911
Unique Clicks
423
Unique Users
Influenced Sales
34
The Target
Harvesters Federal Credit Union launched their "Move Your Car" auto loan campaign to reach their 18,000 members across eight branches located in Escambia County and Santa Rosa County, Florida.
The Delivery
Campaign powered by industry-leading DeepTarget OLB and DeepTarget Mobile to deliver personalized, targeted offers across online banking platforms and smartphones.
The Review
“We had 45 auto loans come through during the month of August and 34 of those loans were influenced by DeepTarget’s Mobile and OLB platforms." Krista Armstrong, Assistant Vice President of Information Technology, Harvesters Federal Credit Union “I wanted to test out using larger-sized ads and, with DeepTargets reports, we were able to track their effectiveness showing us that they were well-received by our customers, resulting in more click-throughs and influenced conversions.” Sierra Council, Digital Media Specialist, Harvesters Federal Credit Union
